To commemorate the fifth anniversary of the Gucci and UNICEF campaign, Creative Director Frida Giannini put a quirky spin on the luxury label by choosing Author and Illustrator Michael Roberts to create a sequel to his popular children’s book, Snowman in Paradise.
The new book, titled Snowman in Africa, will sold exclusively in Gucci stores and on Gucci.com from November 16-31, 2009 with a retail price of $25. The Italian fashion house will donate 100% of the retail price of the book to UNICEF. The partnership also includes a capsule collection of bags and accessories featuring Roberts' Illustrations.
.jpg)
Posts
0 comments:
Post a Comment