Eco-friendly Brazilian shoe brand Melissa has teamed up with fashion deity Jean Paul Gaultier, and created a shoe collection to be released for Spring 2010. This will be the designers second collaboration with the shoe company whom he did a line of shoes with in 1982. Blame it on the economy, but Gaultier has definitely embraced the masses as of late. With his diffusion line on deck with Target and collaboration with Levi's, it seems like he is sparking a serious mass market outreach campaign. Money is money right?
Random Sidebar Question: Do you think diffusion lines ruin a brands exclusivity or brand image?
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